TARGET AUDIENCE: Faculty, staff, current students, alumni, and the board
GOALS:
Community engagement to promote Graziadio’s inspiring female alumni who are now leaders in what is typically a male-dominated field.
Learn more about Graziadio’s resources specifically designed to empower women leaders
Garner community video submissions where our female community members share “What does it mean to be a women at Graziadio” for a recap reel
Email: Inspire and Empower this Women’s History Month
Women’s History Month (WHM) gives our community a dedicated time to pause, recognize, and celebrate the inspiring accomplishments of women, both past and present, and how their contributions have shaped the world today. Originally starting in Santa Clara, CA, a group of purpose-driven women took to educating others on the notable contributions females have made on an global scale. Their actions quickly gained awareness, leading to the establishment of International Women’s Week by President Jimmy Carter, which soon extended to a full month tradition after a petition by the National Women’s History Project.
At Graziadio, we are honored to share the stories and experiences of our female leaders whom continuously contribute to our mission of developing Best for the World Leaders. Through integrity, compassion, and leadership, every woman who steps foot onto our campus gains the opportunity to grow into their best self, professionally and personally, influencing others to create their own path in return. We have established extensive resources to empower women to reach their full potential, beginning with the Center for Women in Leadership (CWL) and student-led Women in Business Association (GWBA).
Join us this month as we recognize the achievements of prominent women leaders in our community, looking first to our notable alumni who are making waves in their professional fields. We will also be sharing exciting WHM events, personal testimonials from community leaders, and more on our social platforms throughout our month-long celebration.
Commemorating Best for the World Alumnae: Read Their Stories
The Graziadio Women in Business Association: Empowering Female Business Leaders of Tomorrow
Women-Inspired Resources: The Center for Women in Leadership
Calling All Graziadio Women: Submit a 10 second video on what it means to be a woman at Graziadio
THE GOAL
Amplify the women-centered resources available at the Pepperdine Graziadio Business School and highlight the University’s mission to develop Best for the World Female Leaders.
The How
The development of an integrated social, email and storytelling campaign where community members could learn more about Graziadio’s prominent alumni, student organizations and resources.
Best for the World AlumnaeMeet the Women in Business Association
Learn More about the Women in Business Association
End of Month REEL: What does it mean to be a woman at Graziadio?
Campaign Toolkit:
Branded Zoom Background
Branded Social Assets and Suggested Content